How Rankings Work on Cura

Cura is a medical travel coordination platform for international patients. Cura helps patients compare available information, communicate with independent clinics, hospitals and other partners and plan care in destinations such as Turkey and Iran.

Cura is not a clinic, hospital or medical provider. Cura does not provide treatment, replace the relationship between a patient and their treating clinician or control clinical decisions or outcomes.

Introduction to rankings and featured positions

Clinics, doctors and offers may appear in a particular order or be highlighted in selected areas of the Cura platform. Cura determines these rankings and featured positions using available information, internal criteria and, in some cases, commercial arrangements.

Rankings are intended to make it easier to explore and compare options. They are not medical advice and do not guarantee quality, safety, suitability or results. Medical decisions should be made with qualified clinicians who have reviewed your individual circumstances.

What rankings represent

Rankings reflect how Cura chooses to present clinics and doctors based on the information available at a particular time. Their purpose is to help international patients identify options that appear active, responsive and relevant to commonly requested treatments in a destination.

A ranking does not mean that a clinic or doctor is the best choice, the safest choice or the only suitable option. It does not replace your own research or a direct consultation with a qualified clinician.

Factors that may influence rankings

Cura may consider several groups of factors when ordering or highlighting clinics, doctors and offers. No single factor guarantees a particular position. The criteria and their relative importance may change as the platform develops.

Experience and qualifications

• Information about clinic licences or registrations, where available.
• The professional experience of listed doctors when this information is provided.
• Relevant training, specialisations and professional memberships shared with Cura by clinics or doctors.

This information may come from documents, declarations provided by clinics or doctors and publicly available sources. Patients should still confirm important qualifications directly with the clinic or doctor before making a decision.

Patient activity and feedback

• The number of patients who use Cura to contact or book with a clinic for cosmetic, dental or hair treatments.
• Patterns in patient reviews and other feedback signals, where available.
• Signals such as repeat bookings or patient introductions made through Cura.

Reviews reflect the personal experiences and opinions of patients or companions. They are not medical advice and should not be treated as guarantees.

Clinic cooperation and responsiveness

• Average response times to patient enquiries made through Cura.
• Willingness to provide understandable treatment information and respond to follow-up questions.
• Participation in Cura coordination processes, including pre-travel communication and basic follow-up.

Clinics that respond consistently and cooperate with coordination processes may appear higher in some lists because these factors can make planning clearer and more manageable for international patients.

Profile completeness and clarity

• How complete and useful a clinic or doctor profile is, including descriptions, images and available services.
• Clear information about commonly requested procedures such as rhinoplasty, hair transplantation and dental treatment.
• Availability of practical details such as expected timelines, support services and spoken languages.

Clearer and more complete profiles are often more useful to patients. This may influence how Cura presents a clinic or doctor.

Destination and language relevance

• Whether a clinic regularly works with international patients seeking particular procedures in destinations such as Turkey and Iran.
• Availability of communication or coordination in languages used by Cura patients.
• Availability of support for practical travel needs, such as airport transfers or interpreter assistance, when offered by the clinic or an independent partner.

Clinics that more closely match a patient’s destination, language and practical needs may appear more prominently in relevant searches or views.

Commercial and partnership factors

• The working relationship between Cura and a clinic or clinic group.
• Whether a clinic has agreed to particular service standards, information-sharing practices or coordination processes.
• Participation in pilot programmes or services being evaluated by Cura.

Cura is a private platform and may provide greater visibility to clinics with closer commercial cooperation, provided they continue to meet Cura’s platform eligibility and safety-related requirements. Commercial arrangements do not allow a clinic to control Cura’s general educational content, remove necessary safety information or direct clinical explanations.

Sponsored or highlighted placements

Some placements on Cura may be sponsored or promoted. This means that a clinic or partner pays for additional visibility within limits set by Cura.

How sponsored placements are identified

• Sponsored or promoted placements are identified with a visible label, such as “Sponsored”, or another clear disclosure near the listing.
• The disclosure is intended to help users understand when a commercial arrangement may have influenced visibility or position.
• Sponsored placements may appear in dedicated areas or above non-sponsored entries in certain lists.

What sponsorship does not allow

• Clinics cannot pay to remove or hide patient reviews that comply with Cura’s review rules.
• Clinics cannot pay to change general medical explanations in educational content such as procedure guides.
• Clinics cannot prevent Cura from reducing their visibility, suspending a placement or removing them from the platform when serious safety, conduct or quality concerns arise.

Serious patient safety or quality concerns take priority over commercial arrangements. Cura may suspend, change or remove a sponsored placement when necessary.

Personalised rankings and recommendations

Cura may adapt rankings and recommendations based on information you provide or actions you take on the platform. The purpose is to make results more relevant, not to prevent you from viewing other options.

Examples of personalisation

• Destination: If you show an interest in Turkey, clinics in Turkey may appear first in some views. The same may apply when you explore Iran.
• Treatment type: If you focus on rhinoplasty, hair transplantation or dental treatment, clinics active in those areas may appear more prominently.
• Language and communication: If you select a preferred language, clinics that can communicate in that language may be shown more prominently.
• Practical preferences: If you provide timing, travel or support preferences, options that appear more relevant to those needs may be highlighted.

Personalisation does not remove your ability to view a broader list. You can explore other clinics and change available filters or settings.

Updates to ranking logic

Cura reviews its ranking approach over time. Criteria and technical rules may change when:

• Destination coverage or available services change.
• New information becomes available about clinics, patient experience or service delivery.
• Safety alerts, regulatory developments or other significant changes require a response.
• User feedback shows that a particular view is unclear or not useful.

Cura does not publish detailed formulas or technical algorithms. This helps reduce manipulation and allows the platform to update its approach when needed. Changes are intended to keep rankings useful, reasonably fair within the limits of the platform and relevant to international patients.

Limitations of rankings

Rankings rely on information available to Cura at a particular time. They cannot represent every aspect of quality or every detail that may be relevant to an individual patient.

• Some clinics may be new to the platform and have limited activity or feedback data.
• Some information is provided by clinics or partners and may change between reviews.
• Not every patient chooses to share their experience publicly.
• Clinical risks, suitability and expected outcomes depend on your health, the proposed treatment and decisions made with the treating clinician.

For these reasons, rankings should be used as one part of your decision-making process. They do not replace direct consultation with qualified clinicians or appropriate advice from healthcare professionals in your home country.

How to use rankings carefully

When using rankings to compare options, Cura encourages you to:

• Read complete clinic and doctor profiles, including services, images and explanatory information.
• Review patient feedback for recurring themes in communication, organisation and experience.
• Ask detailed questions during consultations before making travel arrangements.
• Share relevant medical history and documents with the clinic and treating clinician so they can assess your case.
• Confirm important details directly with the clinic, including licences, accreditation claims and available services.
• Seek independent advice from a qualified clinician in your home country when you have concerns or unanswered questions.

Legal, visa, insurance and financial matters may require guidance from qualified professionals, insurers or relevant authorities.

Contact and questions

If you have questions about Cura’s ranking approach or notice information that appears unclear or outdated, you can contact us. The Cura team can explain the platform’s general presentation rules and receive feedback about clinic or doctor listings.

Cura may continue to refine its ranking and presentation methods as available information and platform services develop. The aim is to help international patients compare options with greater clarity while recognising that final medical decisions belong to patients and their treating clinicians.